Kleenex, a Mom’s Best Friend
September 2022 — Student Work
Kleenex has a bit of a problem, young people tend to not buy it because they think it’s embarrassing. But who is not embarrassed of buying tissues? Moms. So let’s keep targeting them.
A print ad campaign that showcases the funny, tought provocking, real reviews that kleenex gets on online stores. That way, moms can see that it's not just some lame tissue, but a legit product that’s been saving their lives for years.
